SareSai | The Art of Sarah Rebecca
Saresai is my personal creative brand rooted in the belief that imagination and creativity are essential for connection. The brand brings that belief to life through a living world of illustrated stories, games, and products that invite people to explore, play, and share experiences together.
Every touchpoint is an invitation. Original illustration builds worlds people can enter. Gameplay turns that art into an immersive shared activity. Event-space design makes the world discoverable in person, while web content keeps the conversation going between conventions.
Illustrated stories, games, and products give people a way into that shared imaginative world. At conventions, I carried the visual language from product art into the physical environment through displays, signage, merchandise groupings, and conversation starters. The goal was not only to sell individual pieces, but to make the work approachable for someone encountering Saresai for the first time.
Explore the brand at Saresai.com
Designing Play
Saresai began as a body of original stories, comics, and illustrations that sold online through a variaty of POD vendors and manufacturers. This aligned with my passion for building characters, settings, and visual narratives that invited people into an imaginative world, but never quite itched the spot of bringing people together. As my work evolved, games became a natural way to move an audience from observing a world to actively participating in it.
Galaxy Explorers is the clearest example. What began as a way to connect my love of art and space evolved into a product that reshaped the brand’s direction for years to come. Across 500+ playtests, I observed how players understood the rules, responded to the visual language, and connected around the table. That feedback shaped the interaction design, components, product messaging, and event introduction. Galaxy Explorers has reached more than 1,000 players across four states and generated $25K in revenue over four years and continues to grow its presence in the indie game developer arena.
Extending the Experience
Social content, product announcements, and website updates kept the brand active between in-person events. I designed these as continuing entry points into the same world, carrying recognizable illustration, tone, and visual cues across formats. Conversations at events also revealed what audiences responded to and what dedicated players wanted next, informing future posts, product decisions, and game features.
Imagination to Reality
Turning original ideas into objects people could pick up, use, collect, and share remains of central importance to the brand. Designing for print, packaging, displays, and real-world handling meant the visual system had to work beyond the screen while remaining recognizably Saresai along every touchpoint.
